AD3 is a multidisciplinary design and technology company that brings architecture, digital innovation, and experiential technologies together under one integrated vision. As the parent company of AD3 Studio, Voxel Lab, and Aura Lab, AD3 connects specialized expertise across architecture, interior and landscape design, 3D visualization, reality capture, virtual experiences, projection mapping, lighting, and interactive installations.
Founded in 2014, AD3 works at the intersection of design, technology, and experience, transforming ideas into meaningful physical and digital environments. Through its specialized divisions, the company delivers integrated solutions from concept and design through visualization, documentation, technology, and implementation—creating experiences that are functional, engaging, and built for the future.
Through AD3 Studio, Voxel Lab by AD3, and Aura Lab by AD3, we connect architecture, spatial technology, and experiential design to shape how environments are designed, documented, visualized, and experienced.
Architecture & Spatial Design
AD3 Studio is the architectural and design practice at the core of AD3, delivering thoughtful solutions across architecture, interior design, landscape design, engineering coordination, and project development. We combine creative thinking, technical expertise, and a strong understanding of place to create functional, enduring environments from concept through implementation.
Reality Capture, Visualization & Digital Experiences.
Voxel Lab transforms physical environments and design ideas into accurate, intelligent, and engaging digital experiences. Our expertise spans 3D laser scanning, reality capture, digital documentation, architectural visualization, animation, virtual tours, VR/AR, and immersive digital applications, supporting architecture, heritage, real estate, and the wider built environment.
Lighting, Projection & Immersive Experiences.
Aura Lab explores how light, media, motion, and technology can transform the way architecture and public spaces are experienced. Through architectural lighting, projection mapping, light shows, interactive installations, and immersive experiences, we create memorable environments where the physical and digital worlds come together.
Jihad Kmail is a dedicated architect with a Master’s in Architectural Visualization from the University of Kent and a Bachelor’s in Architectural Engineering from Birzeit University. He is an Autodesk Certified Professional in 3Ds Max and Revit, a LEED Green Associate, and a V-Ray Mentor, showcasing his commitment to architectural innovation.
Prior to joining AD3, Jihad spent five years with the Rawabi design team, contributing to significant projects such as the Q-Center and various educational and residential buildings. He also teaches part-time at Birzeit University and Arab American University, inspiring future architects.
Israa Sarsour is an accomplished architect with a Bachelor’s degree in Architecture from Birzeit University (2013) and a Master’s degree in Landscape Architecture from the Arab American University. With extensive expertise in 3D visualization, interior design, and landscape architecture, she brings a refined eye for detail and a strong commitment to innovative, client-focused solutions.
As a LEED Green Associate certified by the USGBC, Israa integrates sustainable design principles across her work, helping ensure projects meet high environmental and professional standards. Her leadership and multidisciplinary perspective play a key role in shaping AD3 Co.’s approach to architectural and design excellence.
